From Shelf Slump to Retail Revolution: CoolR's Animated Triumph

The Journey
Picture a sprawling landscape of retail outlets, each a battlefield where brands fight for visibility. But for many CPGs, this battle is fought with outdated tactics, blind investments, and a frustrating lack of data. This is CoolR, a passionate team of pioneers based in the US and determined to transform the retail execution game.
Their weapon of choice? Not brute force, but brilliance. CoolR’s mission was to make global retail sustainable, ensuring every CPG product stands proudly in every store, every day. They saw the inefficiency, the environmental impact, the sheer waste of the old ways, and knew there had to be a better path.
This is where we come in. Partnered with CoolR, we set out to craft a video campaign that would not just sell, but illuminate. We needed to ignite awareness and fuel sales for CoolR’s revolutionary product, VistaZ.

Our strategy
We created a compelling and informative animated explainer video. Not your average talking-head snooze-fest, but a visually captivating narrative that brought CoolR’s vision to life. We weaved a story of frustrated CPG heroes battling shelf chaos and emerging victorious with the power of VistaZ.